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Internal SEO

Search Engine Optimization (SEO) is content optimizations to improve a website's organic search rankings in Search Engine Results Pages (SERPs). Social Media Optimization (SMO) is equally important because search engines are increasingly utilizing the recommendations of users of social networks to rank pages in their search engine results.


External SEO

Digital Marketing, also called eMarketing, Internet Advertising and Online advertising, uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, mobile advertising and many types of display advertising (including web banner advertising).


Web Analytics

Web analytics provides statistical analysis for your website and aids in marketing efforts by graphically comparing website activity by date, time, visits, pages viewed, audience, mobile devices, browser, operating system, location, traffic sources, keywords, organic searches and whether or not the user is a new visitor or a returning visitor.

Internal SEO

  • Search engines such as Bing, Google, Yahoo! and Yandex as well as web crawlers and browsers can extract and process microdata from a web page and use it to provide a richer browsing experience for users. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
  • Schema.org provides a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers.
  • Dublin Core is an initiative at providing metadata standards and best practices for information discovery. It uses meta elements to describe an item with name-value pairs and allows assigning values to these properties.
  • Website Optimizations are various processes and actions performed to optimize a website to increase the site's visibility from organic search results.
  • Search Engine Marketing (SEM) is the key words associated with a website and is created in order to increase a website's visibility in search engine results pages.
  • Social Media Optimization (SMO) refers to optimizing a website and its content in terms of sharing across social media and networking sites.
  • Facebook Opengraph, useful to businesses and services, is a platform that allows websites and apps to share from Facebook its user's public information with each other by the means of social plug-ins.

External SEO

  • Having your business listed in online directories (Yellow Pages, etc.) increases the ability for people to find the online presence of your business.
  • Running Facebook Ads helps to increase the online visibility of your business and helps to drive more visitors to your company's Facebook page as well as your website.
  • Google AdWords offers pay-per-click, that is, Cost-Per-Click (CPC) advertising, cost-per-thousand-impressions or Cost-Per-Mille (CPM) advertising.
  • Bing Ads, similar to Google AdWords, is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
  • Social Media Marketing is commercial promotions conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
  • Email/SMS Marketing, also known as Push Digital Marketing, occurs when marketers send messages with your company related content to specific recipients.
  • Brand Marketing is the way the public sees your company. The public should easily be able to recognize your company and brand across all media outlets.
  • Online Reputation Management (ORM) focuses on customer satisfaction and relations and is a strategy for organizations or individuals who care about their online presence.

Web Analytics

  • Using Analytics marketers can study basic metrics, including number of visitors, time spent on your site, marketing costs, actions like shares and likes and brand awareness.
  • Bing Webmaster Tools provides analytics to determine if your site has been indexed and is getting traffic from Bing and Yahoo! search engines.
  • Google Webmaster Tools provides detailed reports about the visibility of your website's page on Google.
  • Google Analytics lets you measure your advertising Return On Investment (ROI) as well as track your Flash, video, and social networking sites and applications.
  • Google Analytics also allows monitoring of how many of your website's visitors are referred by social networks.
  • A/B Testing is a randomized experiment with two variants, A and B, the goal is to identify changes to web pages that increase or maximize an outcome of interest.