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Internal SEO

  • Search engines such as Bing, Google, Yahoo! and Yandex as well as web crawlers and browsers can extract and process microdata from a web page and use it to provide a richer browsing experience for users. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
  • Schema.org provides a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers.
  • Dublin Core is an initiative at providing metadata standards and best practices for information discovery. It uses meta elements to describe an item with name-value pairs and allows assigning values to these properties.
  • Website Optimizations are various processes and actions performed to optimize a website to increase the site's visibility from organic search results.
  • Search Engine Marketing (SEM) is the key words associated with a website and is created in order to increase a website's visibility in search engine results pages.
  • Social Media Optimization (SMO) refers to optimizing a website and its content in terms of sharing across social media and networking sites.
  • Facebook Opengraph, useful to businesses and services, is a platform that allows websites and apps to share from Facebook its user's public information with each other by the means of social plug-ins.

External SEO

  • Having your business listed in online directories (Yellow Pages, etc.) increases the ability for people to find the online presence of your business.
  • Running Facebook Ads helps to increase the online visibility of your business and helps to drive more visitors to your company's Facebook page as well as your website.
  • Google AdWords offers pay-per-click, that is, Cost-Per-Click (CPC) advertising, cost-per-thousand-impressions or Cost-Per-Mille (CPM) advertising.
  • Bing Ads, similar to Google AdWords, is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.
  • Social Media Marketing is commercial promotions conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.
  • Email/SMS Marketing, also known as Push Digital Marketing, occurs when marketers send messages with your company related content to specific recipients.
  • Brand Marketing is the way the public sees your company. The public should easily be able to recognize your company and brand across all media outlets.
  • Online Reputation Management (ORM) focuses on customer satisfaction and relations and is a strategy for organizations or individuals who care about their online presence.

Web Analytics

  • Using Analytics marketers can study basic metrics, including number of visitors, time spent on your site, marketing costs, actions like shares and likes and brand awareness.
  • Bing Webmaster Tools provides analytics to determine if your site has been indexed and is getting traffic from Bing and Yahoo! search engines.
  • Google Webmaster Tools provides detailed reports about the visibility of your website's page on Google.
  • Google Analytics lets you measure your advertising Return On Investment (ROI) as well as track your Flash, video, and social networking sites and applications.
  • Google Analytics also allows monitoring of how many of your website's visitors are referred by social networks.
  • A/B Testing is a randomized experiment with two variants, A and B, the goal is to identify changes to web pages that increase or maximize an outcome of interest.